THE MISSION :
DEMU LABEL VOWS TO BOLSTER SELF CONFIDENCE BY DESIGNING UNIQUE GARMENTS WITH AN EXTREME ATTENTION TO DETAIL AND QUALITY. IT WILL ALSO DO SO BY CREATING A SENSE OF COMMUNITY THROUGH THE STRATEGIC BRANDING OF THE DEMU LABEL NAME AS WELL AS THE DISTRIBUTION OF OUR GARMENTS AND THE COORDINATION OF EVENTS THAT CONNECT OUR CUSTOMERS.

BEHIND THE BRAND:
MY NAME IS ANDRE BELLEMARE, CO-FOUNDER OF DEMU LABEL. I AM A DREAMER WHO CAN’T DRAW, CUT OR SEW. I BRING WHAT I LEARNT IN MY DAYS AS A BOOK WORM TO HELP EXECUTE THE THINGS THAT HAPPEN BEHIND THE SCENES. MY PARTNER, ANGIE FISHER. IS ALSO OUR HEAD DESIGNER. SHE IS THE CREATIVE MIND BEHIND ALL DEMU LABEL DESIGNS. AS AN ARCHITECTURE GRADUATE, SHE MADE THE SEAMLESS TRANSITION IN TO THE FASHION INDUSTRY WITH HER AVANT-GARDE TRAIN OF THOUGHT AND HER UNWILLINGNESS TO CONFORM. ANGIE BROUGHT THE FIRST DEMU LABEL COLLECTION TO MARKET IN 2009.
DEMU STEMS FROM THE WORD "DEMUTIG", A GERMAN TERM THAT DENOTES HUMBLE; THE HUMAN CHARACTERISTIC WE DEEMED ONE OF THE MOST ADMIRABLE. REGARDLESS OF WHERE THIS VENTURE MAY TAKE US, DEMU WILL REMIND US TO NEVER TAKE ANYTHING FOR GRANTED AND ALWAYS GIVE BACK TO THE WORLD THAT PROVIDED US WITH THE OPPORTUNITY TO WRITE OUR OWN STORY AND GIVE US CONTROL OF OUR OWN DESTINY.